Many authors, and I include myself, have felt this loss of passion. might even cause you to give up publishing or affect your enthusiasm for writing. This then becomes lost potential when we base our formula on incorrect assumptions.
Another issue if you are a marketer is you may cancel advertising after a time because the R.O.I. Had you known the true payment calculations you may not have traveled the audiobook path. You might decide to create an audiobook which could take much longer to pay you back, and that’s if you ever recoup your investment. What happens though when the profit paid value of your audiobook sale is incorrect or hidden beneath net sales? Your costs plus marketing divided by the profit paid per book by the retail platform. If you don’t advertise, the calculation is a simple, how many books do you need to sell to repay editing and book cover costs? If you dive into audiobooks, well, that number of books jumps because of high production costs. When an author enters the independent publishing world, one of the most important pieces of advice shared with them is to calculate your return-on-investment (R.O.I.). Susan May, author and founder of Fair Deal for Rights Holders and Narrators
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